Advertise & partner
Partner with SWOOP
SWOOP is football transfer intelligence. Every credible rumour gets a probability from a fixed, published model, every figure is kept and marked against what really happened, so supporters can see what’s real before it’s official.
We work with a small number of brands, publishers and data partners who want to be part of that, on terms that keep it independent.
Nobody can pay to move a number
Advertising and sponsorship never influence SWOOP Index probabilities, source ratings, scores, rankings or what we write. The Index comes from published rules applied the same way to every club and every story, and every figure is stored with a timestamp so anyone can check it. Partners are always labelled as partners.
No betting partners, odds or affiliate links. How the Index is worked out
Placements that respect the reader
Football supporters come to SWOOP at the moments that matter: when their club is linked, when a deal moves, and on deadline day. We’d rather carry a few good placements than many forgettable ones.
- Premium display
- A small number of clearly labelled placements on our busiest pages, never inside a probability, a chart or the evidence behind it.
- Club-specific sponsorship
- Align with one club’s transfer coverage: its club page, its live stories and the supporters who follow them.
- Newsletters
- A single labelled slot in our email briefings, as they grow. Readers choose to receive them, and can leave in one click.
- Contextual, not personal
- Placements chosen by the page, the club or the moment in the window. Not by tracking anyone around the web.
No third-party ad networks, and no tracking of readers for advertising. Every placement is agreed directly with us.
Presenting partnerships
A presenting partner puts its name to one SWOOP feature for a window or a season, with a clear credit. These are the features open to it.
- Presented by your brandThe SWOOP Index
The live probability on every credible transfer story. A presenting credit sits beside it, never on it.
- Presented by your brandThe Daily Brief
What actually happened in the market, in about a minute. Published every day through the window.
- Presented by your brandSWOOP Scout
Every player in a live story, with where the Index thinks he’s heading.
- Presented by your brandDeadline Day
The countdown, the late moves and the deals that collapse, in one place on the busiest day of the window.
- Presented by your brandThe Dugout
Managers under pressure, jobs open and who’s in line, rated on the same evidence rules.
- Presented by your brandThe Rumour Graveyard
Every story that went nowhere, kept on the record. A record of how rumours really go.
A sponsor’s credit never changes how a feature works, what it shows, or the order it shows it in.
The SWOOP Index, in your coverage
Newsrooms, club sites and fan publications can embed the live SWOOP Index beside their transfer stories. The widget updates itself as reporting lands and credits the original reporters on the story page.
- A compact line, a transfer card, or a club’s live stories.
- No cookies, no reader tracking, no outside scripts.
- Free to use today, with a credit and a link.
For larger publishers we’re open to deeper partnerships: co-branded coverage, custom formats or feeds. Tell us what you have in mind.
Commercial access to SWOOP data
We’re exploring commercial access to SWOOP’s proprietary data for broadcasters, clubs, analysts and media groups. Any access would be subject to availability and licensing terms, and there is no public API today.
- Probability data
- SWOOP Index figures for live stories, with timestamps and the model version that produced each one.
- Historical intelligence
- How stories moved from first report to outcome, kept and never edited after the fact.
- Source track records
- How often each outlet’s reporting has turned out right, by stage of the deal.
We never license personal data: no forecasters’ details, private profiles or open predictions.
Who reads SWOOP
We only publish audience figures once they’re independently measured and verified. Until then, we’d rather show you nothing than a number we can’t stand behind.
- Monthly active users
- Verified figures coming: Unique people using SWOOP each month
- Monthly pageviews
- Verified figures coming: Pages read across the site and embeds
- Geographic reach
- Verified figures coming: Where our readers are, by country
- Newsletter subscribers
- Verified figures coming: People who have opted in to our emails
Start a conversation
Tell us who you are and what you have in mind. A person reads every enquiry, and we’ll reply if it’s a fit.
Journalists quoting the Index don’t need to ask: see Press & citing.