Privacy

Swoop is run by Coda Events Ltd, registered in England and Wales (company no. 13831845), 86–90 Paul Street, London EC2A 4NE. Questions or requests: hello@swoopfc.com.

• Your email address, to send sign-in links and the emails you choose. It’s never shown publicly or shared.
• Your public name (handle), any names you used before (so they can’t be taken by someone else), and your club.
• Your forecasts, each with the time you made it, and the scores they earn.
• What you follow: clubs, players, transfer stories, journalists and other forecasters.
• Your alert settings and the alerts we’ve shown or sent you, so you can see them in your bell.
• Push notifications: if you switch them on, the address your browser gives us to deliver them. Nothing else about your device.
• Your votes in SWOOP polls, and the mini-leagues you join.
• A scrambled version of your connection address when you ask for a sign-in link, only to stop abuse.

We don’t sell data, show ads, or use tracking or advertising cookies.

While your profile is public: your name, your club, your SWOOP Rating, rank and settled forecasts (right and wrong), who you follow and how many follow you. Never: your email, your open forecasts before they settle, your alerts or your watchlist. You can make your profile private, or keep off public leaderboards, in Settings.

We email you a sign-in link when you ask for one, and a security notice if your account’s email changes. Everything else is your choice and off until you switch it on: a daily briefing email, push notifications on each device, and occasional SWOOP news. Every optional email has a one-click unsubscribe, and you can change everything in Settings.

SWOOP accounts are for people aged 13 or over. Anyone can browse without an account.

To run your account and the game you signed up for (our contract with you), and to keep the service secure and honest (our legitimate interests).

We count visits ourselves, without cookies or third parties. Each visit is reduced to a code that changes every day and can’t be traced back to you, so we can see how many people visited today, not who they were. With each page view we also note roughly where it came from (the nearest town and country, worked out by our hosting provider from your connection; we never keep your IP address), whether it’s a phone, tablet or computer, and the name of any other site that linked to it. When you’re signed in, we also note which features you use, so we can tell whether people come back. These records are deleted after about 13 months. When you sign up, we keep how you found SWOOP: the name of the site that linked to us (such as google.com, not the page), any campaign tag on the link, and the first page you saw. Until you sign up, that note stays in your own browser and is never sent to us. If you answer “How did you hear about SWOOP?” after signing up, we keep your answer too.

When you submit a search, we count which player, club or possible transfer it was about, so we can see what supporters want covered. We never record what you type as you go, and we don’t keep a history of your searches: to count each person once, we use a code that changes every day and is deleted after two days. Searches we can’t match are kept as text for 30 days, without anything identifying you; daily totals are kept for 13 months. If you suggest a transfer, we keep the suggestion (and your account, if you’re signed in, or a scrambled version of your connection address if not, only to stop spam). Nobody else ever sees who searched for or suggested what. Our basis is legitimate interest in improving coverage. Search counts never affect any probability or score.

If you use the form on our Advertise & partner page, we keep your name, company, email and message so we can reply, plus a scrambled version of your connection address, only to stop spam. Only the SWOOP team sees them; they’re never shared or used for marketing. Ask us and we’ll delete yours. Our basis is legitimate interest in answering you.

Only what the site needs: a sign-in cookie (it lasts 30 days and renews while you use SWOOP, so you stay signed in), and small preference cookies (light or dark mode, your club, the Live wire filters you last chose). No consent banner is needed because none of them track you.

Forecasts are timestamped and permanent, because the leaderboards and everyone’s scores depend on an unchangeable history. Your public name appears next to your calls on leaderboards and profiles.

You can download everything we hold, change your email, and delete your account at any time in Settings. Deleting removes your email, your names, your club, everything you follow, your alert settings, your push devices and your alerts, and signs you out everywhere. Your past forecasts and their scores stay in the record, because the leaderboards and other people’s scores depend on them, but they’re no longer linked to anything that identifies you. You can also complain to the Information Commissioner’s Office (ico.org.uk).

Hosting (Vercel), database (Supabase) and email delivery (Resend). Push notifications pass through your browser’s own push service (for example Apple, Google or Mozilla). AI processing (Anthropic) and football data (Sportmonks) are about published news and matches, never your personal data.

Account data until you delete your account. Unused sign-in links are deleted after a day. Records of emails and pushes sent are deleted after 90 days, and alerts you’ve read after 180 days. Server logs are kept by our hosting providers for their standard short periods.